The new studio website and a short film about the Meadow House, launched together on Tuesday 14 October.

For private clients planning a home, who need to see finished work before they will talk to anyone.

What has to exist

• Homepage copy: one headline, one paragraph, three calls to action.
• Five exterior image prompts, two chosen, images made from them.
• A 30-second film script and a 15-second cut for social.

What it must not do

Sound like an architecture practice talking to other architects.